They can't compete with HT especially now they are even more expensive for bare bones figures. There are so many great characters beyond the movies that the fans love and HT would never make. Characters from the TV shows, games, comics, books, etc. I can't believe they haven't made a Ahsoka, Cad Bane or Darth Revan or any of the other EU sith lords. Revan for example has won the Hasbro fan's choice TWICE. Everyone loves Ahsoka after hating her at first and Cad Bane is the coolest bounty hunter since Boba Fett. Sorry the lazy "denal disguise" figure doesn't count.