If you put this in perspective: This costs as much as (2) SS General Obi-wan in Clone Armor figures. No way it can be worth that.
I don't think anyone ever tried to convince anyone of that. It's not! It's just that this while a good looking and cool figure, it's still a background character and not in most people's top priority. Now when Han comes out it'll be a different story. Still too expensive, but a must character!