While I do agree that the edition sizes of Sideshow Star Wars items have the appearance of skewing things, I really do think there is more going on than JUST that.
Gone are the days where Buffy figures have the edition sizes of 7000-6000.
A telling sign that things have changed drastically in the last few years is the edition size of Cordelia. I was pretty shocked to see that she was only 1500! WOW and it's A CORE character that Buffy fans have been wanting for YEARS!!! To compare, Der Kindestod, a one-shot villian, edition size is 2500. What a difference in expectation this represents. And Sideshow has PLENTY of Kindestods left... I'm sure Sideshow wishes they had pared down that particular figure sooner.
I think that Buffy is viewed by Sideshow as a waning property... one that was once VERY profitable but now is just turning a profit. Just how far Sideshow is willing to go... to ride this downward trend is uncertain. But they are aware of this trend. That is why they were conservative with the first (and probably ONLY) Buffy PF. And their suspicions were correct. She was a slow seller. Would they have made more money if they had Buffy in a more action pose? Maybe. But the fact that Sideshow wouldn't gamble on it speaks volumes on how they view the property. My thoughts, I think that MOST PFs don't have overly active poses. They tend to be iconic poses... which may not be that of action. The Star Wars PFs of Han, Luke, Leia, Dagobah Luke, and Boba come to mind.. as well as ALL of the Universal Monster ones. I also think that subtle poses display better... they draw attention but do not DEMAND too much attention. Again, just my two cents
Bond is an interesting property. Unlike Buffy, it is a franchise that is still active... there is a new Bond film opening later on this year. And when there is a new one in theaters, there is always re-newed interest in the past Bond films... marathons of Bond films become plentiful. And since there is a new actor playing Bond this time, there is going to be some emphasis on who has played Bond in the past. So Sideshow wisely unveils "The Legacy" Bond collection. But the edition sizes have been fairly small... compared to the first Dr. No Bond figure which had an edition size of 15,000 (I believe). As you detailed, the Bond PF editions have dropped significantly since the first one.
As for the Star Trek PF, I spoke to SS VP Mat Falls about them and he said the Sideshow staff was VERY surprised that those didn't sell. The ONLY reason they released a Sebven of Nine is becuase she was already far into the planning steps when the line tanked. So they adjusted the edition size accordingly so they can limit the loss and curb any overstock. You can also bank that there will be no more Star Trek PFs.
As for your the Kiss PFs, I think of it two ways. One, I think they are deemed a set and Sideshow set of edition low to accomodate those few of us that would be willing to buy all of them. Two, Kiss is a well worn property. Maybe the expectation was low to begin with. Finally and more significantly, the Music Legends PF line has the potential to cater to a different pool of collectors for each and every offering. For example, I have NO interest in a Kiss PF,let alone FOUR of them. Nor would I buy a Johnny Cash PF or an Elvis PF. But if Sideshow sees fits to make a Freddie Mercury PF... I would buy it without even blinking. Queen has meant SO much to me over the years that I would lift my personal ban on PFs to obtain him.
I'm not sure how many people will view this Music Legends line as one to "collect them all". Musical tastes are varied across the board. The same person that would buy a Elvis PF may not be the same person that would buy a Janis Joplin PF. So if the Kiss line is viewed as a failure (I'm not sure that it is) it's not something that will sink the line. I think that there is generally a high hopes for this line for both Sideshow and collectors.
Here are some questions that I find myself asking about the sales of Sideshow Figures
- So how many figures does Sideshow have to sell to order for that figure to be considered a success? It's probably a sliding scale... factors like licensing and material fees probably play a part in the equation.
- At what rate should a figure sell in order for Sideshow to view that figure a success? A sold out figure is a sold out figure. Does it matter if it takes 2 hours or two weeks or two months... or two years. Again the edition size plays into this.
- Does the introduction of a new figure in a line hinged upon the success of the previous figures. Confused? Here's an example. The movie Serenity. Universal wanted the movie to make about $50 million at the box office in order to green light the sequel. Their reasoning... they want the movies to fund themselves. So not only was Serenity suppose to break a profit, it was also suppose to make the budget of the next film. So Serenity is considered a success since it did make it's money back (with the box office, cable and DVD sales)... but not enough to warrant a sequel. So... does Sideshow look for the profit of 12" Giles to fund the next Buffy figure? Or is every figure considered to be a separate enterprise... and as long as they pay for themselves, Sideshow will keep making them.
Finally, I think Sideshow is a company that is very loyal to their roots. It was the Universal Monsters, Buffy and Bond figures that put them on the collector's map. I believe that these licenses will never truly die... the rate of figure may increase or decrease on any given year, but I don't think that they will ever completely turn their backs on them. I think a 400 edition of the Roger Moore PF showcases Sideshows loyalty to the collectors who follow one of their signature licenses. There are Bond collectors who are looking to have all of the significnat Bonds to be rendered in this format. Just not 2,000 that bought Connery.
Newer licenses like POTA, Highlander, Twight Zone that sold slow to begin with have no such foot hold in the company.
It's a shame... cause I love dem APES!