Thank you for the serious post, I appreciate it. I agree with you that there MAY be a marketing game going on, i just wanted to see if anyone else noticed it. The conclusion that i wanted to come to is that this practice is ultimately hurting the real collector. If a company can get its product to a price way about cost, then it will hurt the collector. The collector fears that they should get it before the price skyrockets like previous ones, but the price is already high from the manipulated market price. The price should come down if the stock is still there, like it was when they gave 50 percent discounts on products a year or so ago, but we wouldn't know because we don't know whats in their inventory. The collector ultimately pays more, and if this selling practice doesn't work and the company has to drop the price, the resale value also goes down for the collector.
Marvelcollector....have you just NOW come to the conclusion that businesses do everything in their power to maximize their bottom lines? Are you really surprised that SS employs the same old marketing techniques and business strategies that have been employed for decades?
I am a firm believer in our market based system. Companies like SS and Bowen are free to charge as much as they like for their products. If SS is charging too much for their product, consumers will purchase less...particularly in this economy. I don't look unfavorably upon any company for aggressively marketing or pricing their products as long as they do so within the confines of the law. The goal for any for profit business is to maximize your profits, and if that means you employ a "Sold Out, jump on our wait list" marketing strategy then so be it. We have a number of very bright folks who frequent this board and understand SS's game and play it accordingly. Most of us understand that SS employs the "sold out" marketing strategy to entice us to jump on the wait list. If you really want to make sure you get a chance to purchase all SS products, sign up for the newsletter and jump on the pre-orders when they go live. SS generally gives a week or more notice for pre-orders before they go up.
Regarding your argument that the collector gets hurt...please. Nobody is putting a gun to your head or my head and forcing us to buy collectibles. These are discretionary / luxury purchases. Let's not act like SS is selling some sort of crucial vaccine that saves lives.
IMHO I do not believe SS cares about resale value/prices for their products or they how impact collectors. Sideshow's primary concern is not the secondary market...why? Once they sell their product directly to the end user or to various vendors they have their money. If you sell one of your SS collectibles on E-bay, how much does SS profit directly from that transaction?? The cash is exchanged between you and the buyer. SS doesn't get a piece of that transaction. Therefore they are not going to lose a great deal of sleep about values of their product in the secondary market. SS may receive some indirect benefit from secondary sales. If I buy my first SS collectible from someone on e-bay may I become a SS customer for life and start buying directly from them. But still SS has no say in the secondary market, they cannot control prices in the secondary market, and it's hard to gauge the benefits they receive from the secondary market.
It looks like every time sideshow puts up a marvel premium format or comiquette, it always sells out on the first day or shortly after. This wouldn't be a big deal but then i noticed it will reappear when it starts shipping. I know that there are cancellations and so forth, but are they doing this just to get us to get on the wait list?
We don't have much time to consider purchasing the item before it states that its sold out. We think we missed our chance and get on the wait list, and then when its shipping, surprise, guess who's getting a wait list reservation converted to an order.
I've seen them do it with the exclusive for emma forst, gambit, and sabretooth. I wouldn't be surprised if we see it for ms. marvel, she-hulk, and black cat.
Don't be so defensive about sideshow. I am just pointing out something that i noticed about sideshow. I love it when my wait list reservation got converted to an order, but i didn't like the time in between when i wanted the exclusive and it was only being sold on other sites, including ebay, for a lot more.
maarvelcollector said:...but they are making a product that is intended for collectors. I don't believe they should be trying to get as much out of us as they can, especially now in this economy.
Thank you for the serious post, I appreciate it. I agree with you that there MAY be a marketing game going on, i just wanted to see if anyone else noticed it. The conclusion that i wanted to come to is that this practice is ultimately hurting the real collector. If a company can get its product to a price way about cost, then it will hurt the collector. The collector fears that they should get it before the price skyrockets like previous ones, but the price is already high from the manipulated market price. The price should come down if the stock is still there, like it was when they gave 50 percent discounts on products a year or so ago, but we wouldn't know because we don't know whats in their inventory. The collector ultimately pays more, and if this selling practice doesn't work and the company has to drop the price, the resale value also goes down for the collector.
I wanted to simply bring to discussion that this practice may be affecting the pricing of the products and hurting the second hand market. You said, "I do not believe SS cares about resale value/prices for their products or they how impact collectors.", but they are making a product that is intended for collectors. I don't believe they should be trying to get as much out of us as they can, especially now in this economy.
Collectors expect their products to increase in value over time but the initial buyer is paying a high price already, and then if they need to sell it they usually have a hard time just breaking even.
You said, " Sideshow's primary concern is not the secondary market", but they should be concerned about the resale of their products. They do keep watch on it and i believe that this maybe why they use the sold out practice. This will influence us to buy it now while we can still get it before it goes up in price.
Its surprising how many people agree with you that a company should charge whatever they want for a product because their the ones paying for it. I love collecting, its my hobby, but i don't want to have to spend 300 on every piece that i get, when in fact it may not cost anywhere near that much to product. I would say that the majority of the people who buy from SS are working middle class, and 300 is a lot. I want to continuing collecting but i don't want the prices to be inflated by an unfair business practice.
I think that the prices should be a little more affordable. What are SS's overhead? i can understand a piece like the abomination PF being expensive because its gigantic and has a lot of detail, but why are we spending 300 on wolverine?Do you believe that the collectors should be getting as much out of Sideshow as they can?
Why shouldn't SS or any other business do everything possible to increase their bottom line? That is the mantra of every for profit business. As collectors we should not expect some sort of preferential treatment.
We keep overlooking simple economics...if SS pricing practices are deemed excessive in today's market revenues, margins, and profits will all be negatively impacted. If SS's pricing policies are out of line, the market will correct itself. In a tough economy, the first cuts to the average individual's budget are discretionary/luxury purchases. Given the fact that SS has introduced numerous product offerings in the 4th quarter of this year and 1st quarter 2011 it would appear there is still a fairly strong market for collectibles.
Before posting a reply to your most recent comments, I was reading the 102 page thread on the $500 Iron Man Mark VI maquette. We have people spending $500 for one statue....even when the economy is still craptastic. Why wouldn't you expect SS to try and "get as much out of us as they can"? Why would you expect SS to charge less than $500 when there are consumers willing to pay that much? In my opinion, you expect SS to operate as a not-for profit entity.
Not everyone expects their products to increase in value over time. Personally I engage in this hobby because I am a superhero / sci fi / movie geek who likes looking and collecting statues and figures. I have no problem with other folks who expect their purchases to increase over time. However, whether or not that occurs is not Sideshow's concern. Sideshow's concern is selling products in the direct market...period. They are not wasting their time or resources wondering whether or not the Dr. Doom PF is now going for $1,100 or $1,500 on e-bay. I'm sure they are happy that collectors love the piece, but whether or not the value of the aforementioned PF has increased or not is major point of emphasis. Getting you to buy the next Dr. Doom product, getting you to buy the impending Hulk Comiquette or Thanos Diorama is where their focus lies as a company.
Or maybe SS uses the sold out marketing practice because doing so directly influences sales in the direct market. Again, I'm sure SS management is happy that collectors are interested in their products in the secondary market. If nothing else it's flattering, because it means that people like you product. But as I mentioned earlier, SS focus is sales in the direct market....they can control the direct market, the majority of their profits come from the direct market, they can track the profitability of any given product line sold in the direct market. SS cannot control how much the Dr. Doom PF sells for on e-bay, more importantly they probably won't see a direct return for that sale on the secondary market. So again, why would SS be so concerned about the secondary market? Business 101 tip....worry about what you can directly control. Everything else is a waste of time and resources.
So...Sideshow should not charge what the market will allow, because this is your hobby? The rules of capitalism do not apply to you because because this is your hobby??? Every other consumer has to live buy the rules of supply and demand, but Sideshow customers should be given a break?? I'm sorry...I'm following that logic at all.
I understand that many collectors are working & middle class folks. Those same middle class folks are dropping $500 on the latest Iron Man statue. For a number of "working class" folks $500 represents almost two car payments, or half of their mortgage payment, their rent for the month, a sizable chunk of their other monthly bills. I do not want to imply that everyone is on board with the price of that Iron Man statue...personally I think it's too much. But there are number of folks who had no problem with the price and made the purchase.
So before we crucify SS or any other business for charging a supposed premium for their product, shouldn't we direct some of this "angst" towards the consumers that continue to buy SS products? Let's be honest, as consumers we set the market. So when SS charges $500 for Iron Man, and $400 for Hulk, or $5,000 for a Bronze Boba Fett statue....and as consumers we agree to pay those prices....then we are telling SS your prices are acceptable.
Lastly, you state that you don't want to have to spend $300 on a piece when it supposedly doesn't cost that much to produce. Then don't pay it. Again, collectibles represent discretionary purchases. These are not "must have items". This isn't food, medicine, gasoline, or clothes. These are discretionary purchases that we can live without. I feel fortunate to be able to make these purchases. And to be honest, I do not lose a bit of sleep worrying about SS' practice of declaring things as sold out. It's a blatant marketing ploy....it's a game. And if we don't like it, we can always go to that secondary market you love so much.
Why you are spending $300 on Wolverine isn't a question that Sideshow needs to be asked.
Cleary it is. Shows what you know, pfft
It does? Now everybody knows how massive my knowledge is???
How embarassing.
Do you guys work for SS? I feel like theres little support for asking that the statues be more affordable since they constantly sell out.
I just get thrown economics 101 reply's.
Do you guys work for SS? I feel like theres little support for asking that the statues be more affordable since they constantly sell out.
I just get thrown economics 101 reply's.
Its cool though cause you will ALWAYS be smarter than Skiman
Do you guys work for SS? I feel like theres little support for asking that the statues be more affordable since they constantly sell out.
I just get thrown economics 101 reply's.
sold out is fake, just find out bullseye, gambit,Sabretooth is in stock now !!
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