Yeah, and ruining it. Why do you think McF doesnt do movie lines anymore? The market was FILLED with movie figures, Sota had Now Playing, Neca with Cult Classics, and everything else, Mezco, ect...just because NECA does movie figures, doesnt make them godly. They've made more crap figures then McF's ever had. (and dont talk about the 90's stuff, thats in the past. ).
And let me say this, Gears of War is the most dissapointing series i've bought in a long time. The articulation is so horrible it ruins what is a decent looking figure. The same cannot be said by McF's Halo. Which is amazing. (and dont bring up the scale, thats a smart move, keeps the cost down, and allows for big figures, and vehicals.)