The cloud and those others are home market characters. As are the Resident evil figures really.
And there is a huge difference in licensing between those characters and the flash or arrow or other characters. Both in cost and manpower to manage. Plus with the video game characters there's a built in base that you know for sure is willing to spend decent money on the product. You don't get that with broadcast tv characters. Not everyone watching pays anything and those that do (cable or satellite) often don't do it just for that show (unless it's iTunes or other downloads and those are very small numbers in comparison). Compare that to the games where everyone essentially has to spend money just to experience it and you have a built in consumer where you don't have that with the tv programs. Same difference with films. All those people are willing to spend time and money on the product, with a larger number of users.
Licensing for flash will be on par with that of Man of steel and has a much smaller viewership and no built in spending..but storm or ezio or RE have much smaller licensing costs and similar (to the tv shows) viewership numbers but every one of those counts as a paying customer.
That...doesn't make any sense. Your speculation is somewhat flawed if you don't mind me saying. Let me take that back...it is VERY flawed. People who buy games already have a built in fanbase and are willing to buy expensive toys because they spent money buying a game? People who watch free TV arent willing to spend money for expensive toys?? It...doesn't make any sense. You make it sound as if the people watching shows like the flash and arrow are casuals, soccer moms if you will, and they don't even know HT exists. And according to your logic, ONLY film goers are willing to spend money on merchandise, because they bought a ticket....please re-read your post and tell me if that makes ANY sense to you. So going by YOUR logic...ALL sales of HT figures are coming from only movie goers...and NONE of them are coming from TV fans...
Hmm...so today i learned, that movie goers and TV viewers are two separate entities. There is NO crossover appeal for either of them. Clearly those that watch flash are casuals and are NOT comicbook fans and don't have money to buy merchandise from the show, and since they're not comic book fans they clearly have no desire to watch another comic book movie...whereas movie goers are all rich mofos hemorrhaging money from the @$$ so thusly are the only ones that can afford expensive toys....
Did I get that right??
You keep on downplaying the built in audience for Tv shows. The flash having over 3.4 million viewers, in the US alone is a small number? We're not evening including WW numbers as well as Internet views...all of that combined push the viewership past 10 million. Are you ignoring that a large portion of that audience happen to be comicbook fans that also watch comicbook movies? They're also the ones that go out there and buy expensive merchandise because gasp! They're fans!
As for the games. RE4 was their first step into the VGM. Game sales of RE4, as admirable as they were at the time, pale in comparison to sales numbers of both RE5 and RE6. Both are capcoms highest selling entries in the long running franchise. And why is that? That's because of video games hitting the mainstream. HT RE4 line was a huge success, and that was when game sales of RE4 hitting the once magical number of 1 million. HT RE5 series was another runaway success. Game sales reflected that in the form of 3 million at the time.
So where ami I going with this? Aside from getting the license and rights to produce DCTV (which shouldn't be a problem with HT-fact), there's literally no other reason for HT to NOT pursue a DCTV line. The fanbase is already built in with the current thousands of HT customers (who happen to be fans of comic book movies and Tv shows), with more in the future should they stop playing it safe with IRON MAN.
This is purely anecdotal, take it as you may, but I feel like it should be shared. A friend of mine that's able to recognize and appreciate HT craftsmanship has never bought a single figure from them due to cost (no surprise there). When I showed him pictures of Marty Mcfly (he's also a big fan of the BTTF series), he said "that's awesome...but I can't get that. It's too much. Y'know what figure I WILL get? Arrow. If they ever made an arrow figure, I will get it." Why? Well, he loves that show. As do I, but he loves it even more.
Sure, it's ONE guy that said it, and he doesn't represent the entire world. But isn't that how it works? All it takes is for that ONE figure and everything goes downhill from there. how many new members have joined over the years saying "this is my first purchase! Very excited!"
So once again, the market is there. It's untapped potential. Attaining the license is easy for HT. all they need to do is stop playing it safe and take a risk where it WILL pay off.