It's kinda a hard market to analize, and look at. You really can't compare tehm to any mass market toy, becuase theat is not what they are. ALL hot toys 1/6th figures are hand painted. It's the same with sideshow. they are, what you would call "assembly line" painted. meaning that there is one guy who paints eyes, one who paints lips, etc, but it's still hand painted. If these were Mass market toys, the price would be EXTREMELY LOWER. The reason for this is that there are two ways to approace the cost of the figure vs the end result profit margin for the manufactering company. the equaton is simple. it's either Quality, or quantity.
you see, with the quantity equation, a toy sees multiple releases, and only goes out of production, when intrest dies off. It's these multiple releases that cause the "edition size" of, say, a hasbro Talking Iron man, which is the same scale as the Hot toys one, to reach 50,000 +. becuase of this, hasbro can invest a great deal of money into the figure, and then sell it at a low end cost, around 20.00 they do this knowing that people will buy it, and buy it, and so on. this is where the profit comes from from them.
With hot toys, they usualy don't do "waves" of releases like this. It's just one release per country usualy. and that's it. They do this for a few reasons. One of those reasons is to create a market demand for their product. If they charge a higher price, then they need to do a few things to warrent it. they are:
Quality : By releasing their product, and holding it to a higher standard of quality than other manufacturing companies, they can demand a higher price.
Limited Avaliabliity : With some exception, hot toys products are fairly hard to get unless you pre-order them. Yes, some places still have the Mark III avaliable, but once this guy has been released, you can expect these to start slowly drying up. the Limited avaliablity of these due to the release method drives up the demand, allowing hot toys to demand a higher price again.
Niche Market : 1/6th scale toys take up ALOT of space, becuase of this, not alot of people are into the 1/6th market, compared to other options. I know people who rationalize that they're getting a better deal if they buy 20 marvel legends figures, over 1 hot toys Iron man. Owning SEVERAL hot toys figures, I'd say we're about the same. Becuase of the Smaller target market, Hot toys is not going to Overproduce, again, this goes backed to limited avaliabities, and thus higher prices.
Is it possible that i'm dead wrong? Yes, but i doubt it. Tops, TOPS, I'd say 10,000 worldwide as far as the mark III goes. However, considering that Hot toys is also making the mark I and Mark II, and those by themselves, are possible to fill someones iron man needs, and even then, there are some pleople ( like me) who can only afford 1 of the three, I very much doubt the edition sizes are that high on all 3. My guesses on edition sizes are as follows
Mark III 8000 Worldwide
Mark II 5000 Worldwide with an extra 1000 of the exclusive version
Mark I 3500-5000 worldwide.
I'm currous, do you own any Hot toys Figures? Not a question disguised as an attack, but a serious question. and if you do, Are they still boxed, or are they out and posed?
speaking of posing, this is the best way i can describe 1/6th figures. something important to know about them, they are Fragle. they are not really toys, more like Statues with Joints. much in the same way sideshow Pf's simetimes come with different heads for different display options, the joints allow you to alter the pose as you see fit. Many peope open them, pose them once, and then never touch them agin. SO if you've got any boxedup, I emplore you, open them, and take a look, what you find may suprise you. :O