The Mike
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DC Collectibles features high-end collectible products and toys based on characters from DC Comics, Vertigo and MAD
BURBANK, CA, April 11, 2012 – DC Entertainment announced today that its collectibles product line, previously known as DC Direct, has been re-launched with a new brand – DC Collectibles. Additionally, in early May 2012 DC Collectibles will expand its online store (www.DCComics.com/Collectibles) to offer its entire product line for sale on the web, in addition to the line’s primary availability in comic book retail locations. For those fans who prefer to purchase a product in-store, the website will also provide information on the closest retail location that carries a particular DC Collectibles product.
“We’ve taken the past year or so to become laser focused on what makes the products in this line special, and what has emerged from that process is DC Collectibles,” stated Geoff Johns, chief creative officer for DC Entertainment. “We’re extremely proud of our line of unique, high-end collectibles, and feel that it caters to fans looking for limited edition, authentic products based on our characters and stories, created by the same artists who work directly on those characters and stories.”
Rest of the article here:
https://www.dccomics.com/blog/2012/...s-as-dc-collectibles-expands-online-offerings