I will be buying a lot more just not directly from SSC. It depends on how much spare cash I have, how badly I want that figure and how patient I can be. It took me over 6 months to get Plo Koon, but he cost me $40 and if I had the money at preorder time I would have gotten him then. $70 for Lobot, maybe, $70 for Owen, no. I can't make it sound black and white because there are some alien characters with no name ever uttered on film that I would get and some prominent secondary characters I have no interest in.
One thing that needs to be considered. There are people who love Tonner figures, there are people who love Barbies and Hasbro SW figures. People love what they love and not everyone will see that value.