Yea that's from Dragons "Action Hero Vignette" line. They already released Iron Man, Thor, Hulk etc so I'm sure this falls in the same guidelines. I believe they're 1/7 scale, and they come in an unpainted and painted version. They also come unassembled so you have to pop them together quick. If I remember correctly the paInted versions come with a detailed base (Hulk came with cracked concrete), and the unpainted ones come with a plain black base.
EDIT - my bad, they're 1/9 scale not 1/7