Official EFX Collectibles Thread
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I would bet that its the one that MR was hoping to finish but was unable to.
Mister Gosh
Freakzoid
"Studio Scale" is a descriptive term and would be difficult to claim ownership of. It'd be like Sideshow trying to claim "1/6th Scale Figure" as a Trademark.
Besides, I don't see any use of (tm) in any of the paperwork for my MR Studio Scale items or on the web site, and eFX has explicitly used the term themselves in interviews. MR barely used the term in any official print capacity anyway. The Falcon's paperwork makes a passing reference to the "Imperial AT-AT and Snowspeeder Studio Scale replicas", and the AT-AT V1's paperwork refers to it as the first "studio-scale" replica, but none of the Studio Scale items have that as part of the name (they simply name the item and call out "Signature Edition" where appropriate).
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Studio Scale just refers to a replica of a shooting miniature, so I would think they could still use the term.
My thinking is that they probably want to call it something other than "Studio Scale" to emphasize that they are NOT Master Replicas and are a whole new company, with its own business plan/model.
Mister Gosh
Freakzoid
I don't think that really makes sense. Studio Scale was never a brand name or trademark. All eFX's identifiable trade dress makes it clear that they are a new company...randomly not using established terms is just confusing.
"Studio Scale" is just a term. It's got a category on the RPF for example, and that predates MR...if anybody really views it as tied to the MR brand then they are mistaken.
You clearly don't work in Marketing. 
Mister Gosh
Freakzoid
You clearly don't work in Marketing.
*shrug* I work close enough to marketing to have some sense of what is identifiable as branding and what's just descriptive terminology. But hey, no sense in arguing over it...we'll know in a couple months what they're calling the things.
Well then, by that logic, they shouldn't do "Prop Replicas" at all, since that ties directly to the MR brand in the same way that "Studio Scale" does.
The Mike
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Yes and No. They referred to them as Lightsaber and Blaster Replicas but then again I see your point. The thing is Studio Scales were in reality Vehicle Replicas but that became the name which they were branded by everyone including employees....there is a tie there more than just what it was.
It's definitely marketing choices and I agree they'll want to push hard their own corporate identity and not seem like a sister company of MR. Studio Scale, while not trademarked or whatever, is in the minds of consumers, an MR product term. If you brought some fellow collector's to your house and said look at my Studio Scale Tie Fighter, odds are someone would comment on how good MR did with it and you'd have to correct them. Studios Scale has association with MR and if you use the same term for your line the connection is going to be there. MR burnt some bridges and as eFX lays some new ones, they're going to have to go different routes to get people to cross those bridges.
Mister Gosh
Freakzoid
I'll certainly give you that for the Snowspeeder, but the others *are* Studio Scale, in the sense that they are 1:1 replicas of specific filming models and not some kind of in-universe representation or arbitrarily scaled models.
And let us hope that is the way eFx carries on with ship replica line.
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Mister Gosh
Freakzoid
As further evidence that nobody should ever listen to me, Bryan said over at RS that they are calling the "Studio Scale" line "FX Models" in an effort to do just as others in this thread suggested and further differentiate themselves from MR.
One question? Is this new company going to do anymore of the Scaled replicas?
And if so will they be called that?
And if so will they be called that?
Darth Rage
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eFX Q&A
Posted by Grahame on May 9, 2008 at 07:32 AM CST:
Some of the biggest talking points :
"studio scale" vehicles will now be known as "FX Models"
x-wing model will have an opening cockpit and a pilot
they will be doing plaques afterall
No eFX or LFL logos on plaque
The biggest news was about the Obi-Wan Kenobi lightsaber that was shown in the preview emails last week. The saber will be part of the "Extreme" line, and will be identical to LFL reference photos (including weathering) on the outside, but will open up to reveal the internals of the lightsaber with LEDs and sound!
Checek rebelscum for pics:
https://www.rebelscum.com/story/front/eFX_QA_114490.asp
Posted by Grahame on May 9, 2008 at 07:32 AM CST:
Some of the biggest talking points :
"studio scale" vehicles will now be known as "FX Models"
x-wing model will have an opening cockpit and a pilot
they will be doing plaques afterall
No eFX or LFL logos on plaque
The biggest news was about the Obi-Wan Kenobi lightsaber that was shown in the preview emails last week. The saber will be part of the "Extreme" line, and will be identical to LFL reference photos (including weathering) on the outside, but will open up to reveal the internals of the lightsaber with LEDs and sound!
Checek rebelscum for pics:
https://www.rebelscum.com/story/front/eFX_QA_114490.asp
Thats crazy i wonder how much it'll be
Does anyone know if they're gonna do scaled sabers like MR did? (if not i wanna go back and grab some that i missed, if so i may wait)
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